Do I Really Need a Website for My Business?
If you are a business owner, you might have wondered if you really need a website for your business. After all, you might think that your business is too small, too local, or too niche to benefit from having an online presence. You might also think that creating and maintaining a website is too expensive, too complicated, or too time-consuming.
However, these are common misconceptions that can prevent you from taking advantage of one of the most powerful and cost-effective marketing tools available today. The truth is, having a website for your business is not only beneficial but essential in 2023. In this article, we will explain why you need a website for your business and how you can create one easily and affordably.
Why You Need a Website for Your Business?
There are many reasons why you need a website for your business, but here are some of the most important ones:
You need a website to build credibility
According to a survey by BrightLocal, 87% of consumers read online reviews for local businesses in 2020, and 48% only pay attention to reviews written within the past two weeks. This means that if you don’t have a website where you can showcase your products, services, testimonials, awards, certifications, etc., you are missing out on a huge opportunity to build trust and credibility with your potential customers. Without a website, people may question your legitimacy as a business and choose your competitors instead.
You need a website to reach more customers
According to Statista, there were 4.66 billion active internet users worldwide as of October 2020, which is 59% of the global population. This means that if you don’t have a website, you are limiting your reach to only a fraction of your potential customers. Having a website allows you to reach people who are searching for your products or services online, regardless of their location, time zone, or device. You can also use your website to generate leads, collect email addresses, offer discounts, etc., to grow your customer base.
You need a website to showcase your products or services
Having a website allows you to display your products or services in detail, with images, videos, descriptions, prices, etc. You can also use your website to highlight your unique selling points, such as quality, variety, convenience, etc., and to answer frequently asked questions. This way, you can provide your customers with all the information they need to make an informed purchase decision.
You need a website to compete with others
According to Clutch, 71% of small businesses had a website in 2017, and this number is expected to grow in the coming years. This means that if you don’t have a website, you are falling behind your competitors who do have one. Having a website allows you to stand out from the crowd and show your customers why they should choose you over others. You can also use your website to monitor your competitors’ strategies and improve your own.
You need a website to save money and time
Contrary to popular belief, having a website is not expensive or difficult. In fact, it can save you money and time in the long run. For example, instead of spending money on print ads, flyers, brochures, etc., you can use your website as a digital marketing tool that reaches more people at a lower cost. Instead of answering phone calls or emails from customers who have questions or complaints, you can use your website to provide customer service through chatbots, FAQs, contact forms, etc.
How to Create a Website for Your Business
Now that you know why you need a website for your business, you might be wondering how to create one. The good news is that creating a website for your business is not as hard as it used to be. You don’t need to hire a professional designer or developer, or learn how to code yourself. You can use a website builder to create your own website easily and affordably.
A website builder is a tool that allows you to create and customize your website without coding. You can use a website builder to design your website’s layout, appearance, functionality, and content. There are many website builders available online, but not all of them are suitable for your business.
Therefore, you need to choose a website builder that is:
Free or affordable
You need to choose a website builder that fits your budget and offers value for money. You can find many free or low-cost website builders that offer generous plans and features for beginners or small businesses.
Easy to use
You need to choose a website builder that is user-friendly and intuitive. You should be able to create and edit your website easily using drag-and-drop elements, templates, and widgets.
Flexible and customizable
You need to choose a website builder that allows you to customize your website according to your needs and preferences. You should be able to change the colors, fonts, images, icons, etc., of your website, as well as add or remove pages, sections, or features.
You need to choose a website builder that helps you optimize your website for search engines. You should be able to edit the title, description, keywords, URL, etc., of your website, as well as use sitemaps, robots.txt files, SSL certificates, etc.
You need to choose a website builder that makes your website responsive and adaptable to different screen sizes and devices. Your website should look good and work well on smartphones, tablets, laptops, etc.
Some of the best free or affordable website builders that meet these criteria are:
Wix is one of the most popular and versatile website builders on the market. It offers hundreds of stunning templates, a powerful drag-and-drop editor, and dozens of apps and features to enhance your website. Wix has a free plan that lets you create a basic website with up to 500 MB of storage and bandwidth. You can also upgrade to one of its premium plans starting from $14 per month (billed annually) to get more storage, bandwidth, custom domain name, etc.
Squarespace is another great option for creating beautiful and professional websites. It has a sleek and elegant design interface, as well as high-quality templates and features. Squarespace does not have a free plan but offers a 14-day free trial for you to test its platform. Its premium plans start from $16 per month (billed annually) and include unlimited storage and bandwidth, custom domain name, SSL certificate, etc.
WordPress is the most popular and powerful content management system (CMS) in the world. It allows you to create any type of website you can imagine using thousands of themes and plugins. WordPress itself is free and open-source but you need to pay for web hosting and domain name separately. You can find many web hosting providers that offer WordPress hosting plans starting from $1.95 per month (renews at $7.99 per month) such as Bluehost or Hostinger.
Create the Website
To create a website for your business using a website builder, you can follow these steps:
Choose a template
The first step is to choose a template for your website. A template is a pre-designed layout that you can customize to fit your needs. You can browse through the templates offered by your website builder and select the one that matches your website’s purpose, style, and industry. You can also filter the templates by category, features, popularity, etc.
Customize the template
The second step is to customize the template to make it your own. You can use the drag-and-drop editor of your website builder to change the elements of your template, such as colors, fonts, images, icons, etc. You can also add or remove pages, sections, or features to your template, such as contact forms, social media buttons, galleries, etc.
The third step is to add content to your website. Content is the information and media that you want to display on your website, such as text, images, videos, audio, etc. You can use the editor of your website builder to add and edit content to your website. You can also use tools like Grammarly or Hemingway to check and improve your content’s quality and readability.
Publish your website
The fourth step is to publish your website. Publishing your website is the process of making your website live and accessible on the internet. You can publish your website by clicking on the publish button on your website builder’s dashboard. Depending on your website builder, you may need to connect your domain name and web hosting before publishing.
In this article, we have answered the question “Do I really need a website for my business?” and explained why having a website for your business is essential in 2023. We have also shown you how to create a website for your business easily and affordably using a website builder.
We hope you found this article useful and informative. If you have any questions or feedback, please feel free to leave a comment below. Thank you for reading!
If you need help with creating a business consulting website that drives results for your business, you can contact us at Ady Media Design. We are a full-service digital agency that specializes in web design and development for consultants, with over 15 years of experience in creating custom websites that are professional, modern, and optimized for SEO and conversions. We can also help you with other digital marketing services, such as social media marketing, email marketing, content marketing, and referral marketing. Contact us today to get a free quote and see how we can help you grow your business online.