{"id":384,"date":"2023-06-01T14:44:43","date_gmt":"2023-06-01T11:44:43","guid":{"rendered":"http:\/\/newstar.bold-themes.com\/magazine\/?p=287"},"modified":"2025-06-30T15:23:27","modified_gmt":"2025-06-30T12:23:27","slug":"building-a-website-redesign-strategy","status":"publish","type":"post","link":"https:\/\/adydesign.ro\/ro\/building-a-website-redesign-strategy\/","title":{"rendered":"Construirea unei Strategii de Redesign a Site-ului Web"},"content":{"rendered":"<h2>Construirea unei Strategii de Redesign a Site-ului Web<\/h2>\n<p>Crearea unei strategii de reproiectare a site-ului web (redesign) este un pas crucial pentru a v\u0103 asigura c\u0103 noul dvs. site web v\u0103 \u00eendepline\u0219te obiectivele, reflect\u0103 brand-ul dvs. \u0219i v\u0103 satisface clien\u021bii. O reproiectare a site-ului web poate fi un proiect mare \u0219i complex, dar cu un plan clar \u0219i o abordare centrat\u0103 pe utilizator, pute\u021bi ob\u021bine rezultatul scontat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10171 size-full\" title=\"Construirea unei Strategii de Redesign a Site-ului Web - Ady Media Design\" src=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-Website-Redesign-Strategy-Ady-Media-Design.webp\" alt=\"Building a Website Redesign Strategy - Ady Media Design\" width=\"2500\" height=\"776\" srcset=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-Website-Redesign-Strategy-Ady-Media-Design.webp 2500w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-Website-Redesign-Strategy-Ady-Media-Design-640x199.webp 640w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-Website-Redesign-Strategy-Ady-Media-Design-1280x397.webp 1280w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-Website-Redesign-Strategy-Ady-Media-Design-768x238.webp 768w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-Website-Redesign-Strategy-Ady-Media-Design-1536x477.webp 1536w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-Website-Redesign-Strategy-Ady-Media-Design-2048x636.webp 2048w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-Website-Redesign-Strategy-Ady-Media-Design-320x99.webp 320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>\u00cen acest articol, v\u0103 vom ar\u0103ta cum s\u0103 construi\u021bi o strategie de redesign a site-ului web \u00een \u0219apte pa\u0219i. Vom aborda urm\u0103toarele subiecte:<\/p>\n<ul>\n<li>Cum s\u0103 analiza\u021bi performan\u021ba actual\u0103 a site-ului dumneavoastr\u0103 web \u0219i s\u0103 identifica\u021bi domeniile care necesit\u0103 \u00eembun\u0103t\u0103\u021biri<\/li>\n<li>Cum s\u0103 stabili\u021bi obiective SMART pentru redesignul site-ului dumneavoastr\u0103 \u0219i s\u0103 le alinia\u021bi cu obiectivele de afaceri<\/li>\n<li>Cum s\u0103 defini\u021bi identitatea \u0219i mesajul m\u0103rcii dumneavoastr\u0103 \u0219i s\u0103 le comunica\u021bi eficient pe site-ul dumneavoastr\u0103<\/li>\n<li>Cum s\u0103 efectua\u021bi o analiz\u0103 competitiv\u0103 \u0219i s\u0103 \u00eenv\u0103\u021ba\u021bi din cele mai bune practici din industria dumneavoastr\u0103<\/li>\n<li>Cum s\u0103 cerceta\u021bi publicul \u021bint\u0103 \u0219i s\u0103 \u00een\u021belege\u021bi nevoile, preferin\u021bele \u0219i comportamentele acestuia<\/li>\n<li>Cum s\u0103 structura\u021bi site-ul dumneavoastr\u0103 \u0219i s\u0103 crea\u021bi un sitemap care s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba utilizatorului \u0219i navigarea<\/li>\n<li>Cum s\u0103 efectua\u021bi audit \u0219i teste regulate pentru a m\u0103sura rezultatele redesign-ului site-ului dumneavoastr\u0103 \u0219i pentru a-l optimiza ulterior<\/li>\n<\/ul>\n<p>Urm\u00e2nd ace\u0219ti pa\u0219i, ve\u021bi fi capabil s\u0103 crea\u021bi o strategie de redesign a site-ului web care s\u0103 aduc\u0103 valoare afacerii dumneavoastr\u0103 \u0219i clien\u021bilor dumneavoastr\u0103.<\/p>\n<h3>1. Analiza\u021bi performan\u021ba actual\u0103 a site-ului dumneavoastr\u0103<\/h3>\n<p>Primul pas \u00een construirea unei strategii de redesign a site-ului este evaluarea site-ului dumneavoastr\u0103 actual \u0219i determinarea modului \u00een care acesta performeaz\u0103.<\/p>\n<p>Trebuie s\u0103 colecta\u021bi \u0219i s\u0103 analiza\u021bi date din diverse surse, cum ar fi:<\/p>\n<ul>\n<li>Instrumente de analiz\u0103 a site-ului, cum ar fi Google Analytics, care ofer\u0103 informa\u021bii despre traficul pe site-ul dumneavoastr\u0103, rata de abandon, rata de conversie, vizualiz\u0103rile de pagin\u0103, timpul petrecut pe site etc.<\/li>\n<li>Instrumente de feedback de la utilizatori, cum ar fi sondajele, voturile, recenziile, m\u0103rturiile etc., care capteaz\u0103 opiniile \u0219i satisfac\u021bia vizitatorilor site-ului dumneavoastr\u0103.<\/li>\n<li>Instrumente de comportament al utilizatorilor, cum ar fi h\u0103r\u021bile de interes, \u00eenregistr\u0103rile sesiunilor, grafice de derulare etc., care dezv\u0103luie modul \u00een care utilizatorii interac\u021bioneaz\u0103 cu elementele \u0219i con\u021binutul site-ului dumneavoastr\u0103.<\/li>\n<li>Instrumente de testare a utilizatorilor, cum ar fi testele de utilizabilitate, testele A\/B etc., care m\u0103soar\u0103 eficien\u021ba \u0219i utilizabilitatea designului \u0219i func\u021bionalit\u0103\u021bii site-ului dumneavoastr\u0103.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10185 size-full\" title=\"Analiza\u021bi performan\u021ba actual\u0103 a site-ului dumneavoastr\u0103 - Ady Media Design\" src=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Analyze-your-current-website-performance-Ady-Media-Design.webp\" alt=\"Analyze your current website performance - Ady Media Design\" width=\"2500\" height=\"776\" srcset=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Analyze-your-current-website-performance-Ady-Media-Design.webp 2500w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Analyze-your-current-website-performance-Ady-Media-Design-640x199.webp 640w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Analyze-your-current-website-performance-Ady-Media-Design-1280x397.webp 1280w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Analyze-your-current-website-performance-Ady-Media-Design-768x238.webp 768w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Analyze-your-current-website-performance-Ady-Media-Design-1536x477.webp 1536w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Analyze-your-current-website-performance-Ady-Media-Design-2048x636.webp 2048w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Analyze-your-current-website-performance-Ady-Media-Design-320x99.webp 320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>Analiz\u00e2nd aceste surse de date, pute\u021bi identifica punctele forte \u0219i slabe ale site-ului dumneavoastr\u0103 actual \u0219i pute\u021bi eviden\u021bia domeniile care necesit\u0103 \u00eembun\u0103t\u0103\u021biri.<\/p>\n<p>De exemplu, s-ar putea s\u0103 descoperi\u021bi c\u0103:<\/p>\n<ul>\n<li>Site-ul dumneavoastr\u0103 are o rat\u0103 de respingere ridicat\u0103 sau o rat\u0103 de conversie sc\u0103zut\u0103, indic\u00e2nd faptul c\u0103 nu este suficient de captivant sau persuasiv pentru vizitatorii dumneavoastr\u0103.<\/li>\n<li>Site-ul dumneavoastr\u0103 are con\u021binut \u00eenvechit sau irelevant, indic\u00e2nd c\u0103 nu ofer\u0103 valoare sau nu \u00eendepline\u0219te a\u0219tept\u0103rile vizitatorilor dumneavoastr\u0103.<\/li>\n<li>Site-ul dumneavoastr\u0103 are o vitez\u0103 de \u00eenc\u0103rcare lent\u0103 sau erori tehnice, indic\u00e2nd c\u0103 nu este optimizat pentru performan\u021b\u0103 sau fiabilitate.<\/li>\n<li>Site-ul dumneavoastr\u0103 are un design slab sau o navigare deficitar\u0103, indic\u00e2nd c\u0103 nu este prietenos cu utilizatorul sau intuitiv.<\/li>\n<li>Site-ul dumneavoastr\u0103 are un design incoerent sau neatractiv, indic\u00e2nd c\u0103 nu reflect\u0103 identitatea sau personalitatea brandului dumneavoastr\u0103.<\/li>\n<\/ul>\n<p>Identific\u00e2nd aceste probleme, pute\u021bi prioritiza modific\u0103rile care trebuie f\u0103cute \u00een proiectul de redesign al site-ului dumneavoastr\u0103 \u0219i pute\u021bi stabili obiective realiste \u0219i m\u0103surabile pentru \u00eembun\u0103t\u0103\u021bire.<\/p>\n<h3>2. Stabili\u021bi obiective SMART pentru redesign-ul site-ului dumneavoastr\u0103<\/h3>\n<p>Al doilea pas \u00een construirea unei strategii de redesign a site-ului este s\u0103 stabili\u021bi obiective SMART pentru proiectul dumneavoastr\u0103. SMART \u00eenseamn\u0103 Specific, M\u0103surabil, Realizabil, Relevat \u0219i Limitat \u00een timp. Obiectivele SMART v\u0103 ajut\u0103 s\u0103 defini\u021bi ce dori\u021bi s\u0103 realiza\u021bi prin redesignul site-ului dumneavoastr\u0103 \u0219i cum ve\u021bi m\u0103sura succesul acestuia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10186 size-full\" title=\"Stabili\u021bi obiective SMART pentru redesignul site-ului dumneavoastr\u0103 - Ady Media Design\" src=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Set-SMART-goals-for-your-website-redesign-Ady-Media-Design-1.webp\" alt=\"Set SMART goals for your website redesign - Ady Media Design\" width=\"2500\" height=\"776\" srcset=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Set-SMART-goals-for-your-website-redesign-Ady-Media-Design-1.webp 2500w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Set-SMART-goals-for-your-website-redesign-Ady-Media-Design-1-640x199.webp 640w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Set-SMART-goals-for-your-website-redesign-Ady-Media-Design-1-1280x397.webp 1280w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Set-SMART-goals-for-your-website-redesign-Ady-Media-Design-1-768x238.webp 768w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Set-SMART-goals-for-your-website-redesign-Ady-Media-Design-1-1536x477.webp 1536w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Set-SMART-goals-for-your-website-redesign-Ady-Media-Design-1-2048x636.webp 2048w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Set-SMART-goals-for-your-website-redesign-Ady-Media-Design-1-320x99.webp 320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>Pentru a stabili obiective SMART pentru redesignul site-ului dumneavoastr\u0103, trebuie s\u0103 le alinia\u021bi cu obiectivele dumneavoastr\u0103 de afaceri \u0219i nevoile clien\u021bilor. De exemplu, dac\u0103 obiectivul dumneavoastr\u0103 de afaceri este de a cre\u0219te v\u00e2nz\u0103rile \u0219i veniturile, s-ar putea s\u0103 stabili\u021bi un obiectiv SMART precum acesta:<\/p>\n<blockquote><p>Dorim s\u0103 cre\u0219tem v\u00e2nz\u0103rile noastre online cu 20% \u00een urm\u0103toarele \u0219ase luni prin \u00eembun\u0103t\u0103\u021birea paginilor noastre de produse, ad\u0103ugarea mai multor testimoniale \u0219i recenzii \u0219i optimizarea procesului nostru de finalizare a comenzii.<\/p><\/blockquote>\n<p>Pentru a v\u0103 asigura c\u0103 obiectivele dumneavoastr\u0103 SMART sunt realiste \u0219i realizabile, trebuie s\u0103 le baza\u021bi pe datele pe care le-a\u021bi colectat \u00een pasul anterior.<\/p>\n<p>De exemplu, dac\u0103 v\u00e2nz\u0103rile dumneavoastr\u0103 online actuale sunt de 10.000 de dolari pe lun\u0103, cre\u0219terea acestora cu 20% \u00een \u0219ase luni \u00eenseamn\u0103 atingerea a 12.000 de dolari pe lun\u0103. Apoi, pute\u021bi calcula c\u00e2\u021bi vizitatori, clien\u021bi poten\u021biali \u0219i clien\u021bi suplimentari trebuie s\u0103 genera\u021bi pentru a atinge acest obiectiv.<\/p>\n<p>Stabilind obiective SMART pentru redesignul site-ului dumneavoastr\u0103, pute\u021bi crea o viziune \u0219i o direc\u021bie clar\u0103 pentru proiectul dumneavoastr\u0103 \u0219i s\u0103 urm\u0103ri\u021bi progresul \u0219i rezultatele acestuia.<\/p>\n<h3>3. Defini\u021bi identitatea \u0219i mesajul brandului dumneavoastr\u0103<\/h3>\n<p>Al treilea pas \u00een construirea unei strategii de redesign al site-ului este definirea identit\u0103\u021bii \u0219i mesajului brandului dumneavoastr\u0103 \u0219i comunicarea acestora eficient pe site. Identitatea brandului dumneavoastr\u0103 este personalitatea \u0219i imaginea afacerii care v\u0103 diferen\u021biaz\u0103 de concuren\u021bi \u0219i rezoneaz\u0103 cu clien\u021bii dumneavoastr\u0103. Mesajul brandului este modul \u00een care transmite\u021bi identitatea brandului prin cuvinte, ton \u0219i voce.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10174 size-full\" title=\"Definirea identit\u0103\u021bii \u0219i mesajului brandului dumneavoastr\u0103 - Ady Media Design\" src=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Define-your-brand-identity-and-messaging-Ady-Media-Design.webp\" alt=\"Define your brand identity and messaging - Ady Media Design\" width=\"2500\" height=\"776\" srcset=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Define-your-brand-identity-and-messaging-Ady-Media-Design.webp 2500w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Define-your-brand-identity-and-messaging-Ady-Media-Design-640x199.webp 640w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Define-your-brand-identity-and-messaging-Ady-Media-Design-1280x397.webp 1280w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Define-your-brand-identity-and-messaging-Ady-Media-Design-768x238.webp 768w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Define-your-brand-identity-and-messaging-Ady-Media-Design-1536x477.webp 1536w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Define-your-brand-identity-and-messaging-Ady-Media-Design-2048x636.webp 2048w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Define-your-brand-identity-and-messaging-Ady-Media-Design-320x99.webp 320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>Pentru a defini identitatea \u0219i mesajul brandului dumneavoastr\u0103, trebuie s\u0103 r\u0103spunde\u021bi la \u00eentreb\u0103ri precum:<\/p>\n<ul>\n<li>Care este misiunea, viziunea \u0219i valorile dumneavoastr\u0103 ca afacere?<\/li>\n<li>Care sunt beneficiile \u0219i caracteristicile produselor sau serviciilor dumneavoastr\u0103?<\/li>\n<li>Care sunt punctele de stres \u0219i dorin\u021bele publicului dumneavoastr\u0103 \u021bint\u0103?<\/li>\n<li>Care sunt propunerile unice de v\u00e2nzare \u0219i diferen\u021biatorii afacerii dumneavoastr\u0103?<\/li>\n<li>Care sunt emo\u021biile \u0219i asocierile pe care dori\u021bi s\u0103 le evoca\u021bi \u00een clien\u021bii dumneavoastr\u0103?<\/li>\n<li>Care sunt cuvintele, frazele \u0219i expresiile pe care dori\u021bi s\u0103 le folosi\u021bi sau s\u0103 le evita\u021bi pe site?<\/li>\n<\/ul>\n<p>Prin r\u0103spunsurile la aceste \u00eentreb\u0103ri, pute\u021bi crea un ghid pentru identitatea \u0219i mesajul brandului care s\u0103 v\u0103 ajute s\u0103 crea\u021bi con\u021binut consistent \u0219i conving\u0103tor pentru site-ul dumneavoastr\u0103. Con\u021binutul dumneavoastr\u0103 ar trebui s\u0103 reflecte personalitatea, valorile \u0219i vocea brandului, precum \u0219i s\u0103 abordeze nevoile \u0219i a\u0219tept\u0103rile clien\u021bilor dumneavoastr\u0103.<\/p>\n<h3>4. Realiza\u021bi o analiz\u0103 competitiv\u0103<\/h3>\n<p>Al patrulea pas \u00een construirea unei strategii de redesign al site-ului este realizarea unei analize competitive \u0219i \u00eenv\u0103\u021barea din cele mai bune practici din industria dumneavoastr\u0103. O analiz\u0103 competitiv\u0103 este procesul de evaluare a punctelor forte \u0219i slabe ale site-urilor concuren\u021bilor dumneavoastr\u0103 \u0219i identificarea oportunit\u0103\u021bilor de \u00eembun\u0103t\u0103\u021bire \u0219i diferen\u021biere.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10172 size-full\" title=\"Realizarea unei analize competitive - Ady Media Design\" src=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Conduct-a-competitive-analysis-Ady-Media-Design.webp\" alt=\"Conduct a competitive analysis - Ady Media Design\" width=\"2500\" height=\"776\" srcset=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Conduct-a-competitive-analysis-Ady-Media-Design.webp 2500w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Conduct-a-competitive-analysis-Ady-Media-Design-640x199.webp 640w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Conduct-a-competitive-analysis-Ady-Media-Design-1280x397.webp 1280w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Conduct-a-competitive-analysis-Ady-Media-Design-768x238.webp 768w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Conduct-a-competitive-analysis-Ady-Media-Design-1536x477.webp 1536w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Conduct-a-competitive-analysis-Ady-Media-Design-2048x636.webp 2048w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Conduct-a-competitive-analysis-Ady-Media-Design-320x99.webp 320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>Pentru a realiza o analiz\u0103 competitiv\u0103, trebuie s\u0103 selecta\u021bi c\u00e2\u021biva concuren\u021bi care sunt similari cu afacerea dumneavoastr\u0103 \u00een ceea ce prive\u0219te dimensiunea, pia\u021ba \u021bint\u0103, produsele sau serviciile etc. Pute\u021bi folosi instrumente precum SimilarWeb sau Alexa pentru a descoperi cine sunt \u0219i cum se claseaz\u0103 \u00een func\u021bie de trafic, cuvinte cheie, backlink-uri etc.<\/p>\n<p>Apoi, trebuie s\u0103 analiza\u021bi site-urile lor pe baza unor criterii precum:<\/p>\n<ul>\n<li><strong>Design:<\/strong> Cum arat\u0103 site-ul lor? Este atr\u0103g\u0103tor, consistent \u0219i profesional? Se potrive\u0219te cu identitatea lor de brand?<\/li>\n<li><strong>Con\u021binut:<\/strong> Ce fel de con\u021binut au pe site? Este relevant, valoros \u0219i captivant? Abordeaz\u0103 punctele de stres \u0219i dorin\u021bele clien\u021bilor lor?<\/li>\n<li><strong>Experien\u021ba utilizatorului:<\/strong> C\u00e2t de u\u0219or este s\u0103 navighezi pe site-ul lor? Este receptiv, rapid \u0219i sigur? Are apeluri clare la ac\u021biune \u0219i c\u0103i de conversie?<\/li>\n<li><strong>SEO:<\/strong> C\u00e2t de bine \u00ee\u0219i optimizeaz\u0103 site-ul pentru motoarele de c\u0103utare? Pentru ce cuvinte cheie se claseaz\u0103? Cum folosesc etichetele meta, titlurile, imaginile etc.?<\/li>\n<li><strong>Dovada social\u0103:<\/strong> Cum \u00ee\u0219i arat\u0103 credibilitatea \u0219i \u00eencrederea? Au m\u0103rturii, recenzii, evalu\u0103ri, premii etc.?<\/li>\n<\/ul>\n<p>Prin analiza acestor criterii, pute\u021bi identifica cele mai bune practici \u0219i tendin\u021be din industria dumneavoastr\u0103 \u0219i pute\u021bi observa ce func\u021bioneaz\u0103 bine pentru concuren\u021bii dumneavoastr\u0103. De asemenea, pute\u021bi identifica lacunele \u0219i sl\u0103biciunile din site-urile lor \u0219i g\u0103si modalit\u0103\u021bi de a ie\u0219i \u00een eviden\u021b\u0103 fa\u021b\u0103 de ei.<\/p>\n<h3>5. Cerceta\u021bi publicului \u021bint\u0103<\/h3>\n<p>Al cincelea pas \u00een construirea unei strategii de redesign al site-ului este cercetarea publicului dumneavoastr\u0103 \u021bint\u0103 \u0219i \u00een\u021belegerea nevoilor, preferin\u021belor \u0219i comportamentelor acestora. Publicul \u021bint\u0103 este grupul de persoane care sunt cel mai probabil interesate de produsele sau serviciile dumneavoastr\u0103 \u0219i pe care dori\u021bi s\u0103 le atrage\u021bi \u0219i s\u0103 le converti\u021bi pe site-ul dumneavoastr\u0103.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10187 size-full\" title=\"Cerceta\u021bi publicului \u021bint\u0103 - Ady Media Design\" src=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Research-your-target-audience-Ady-Media-Design.webp\" alt=\"Research your target audience - Ady Media Design\" width=\"2500\" height=\"776\" srcset=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Research-your-target-audience-Ady-Media-Design.webp 2500w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Research-your-target-audience-Ady-Media-Design-640x199.webp 640w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Research-your-target-audience-Ady-Media-Design-1280x397.webp 1280w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Research-your-target-audience-Ady-Media-Design-768x238.webp 768w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Research-your-target-audience-Ady-Media-Design-1536x477.webp 1536w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Research-your-target-audience-Ady-Media-Design-2048x636.webp 2048w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Research-your-target-audience-Ady-Media-Design-320x99.webp 320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>Pentru a cerceta publicul dumneavoastr\u0103 \u021bint\u0103, trebuie s\u0103 colecta\u021bi \u0219i s\u0103 analiza\u021bi date din diverse surse, cum ar fi:<\/p>\n<ul>\n<li><strong>Date despre clien\u021bi:<\/strong> Acestea includ date demografice, geografice, psihografice \u0219i comportamentale despre clien\u021bii dumneavoastr\u0103 existen\u021bi, cum ar fi v\u00e2rsta, genul, loca\u021bia, interesele, valorile, motiva\u021biile, obiectivele, provoc\u0103rile etc.<\/li>\n<li><strong>Feedback-ul clien\u021bilor:<\/strong> Acesta include date calitative din sondaje, interviuri, recenzii, m\u0103rturii etc., care surprind opiniile \u0219i satisfac\u021bia clien\u021bilor dumneavoastr\u0103.<\/li>\n<li><strong>Comportamentul clien\u021bilor:<\/strong> Acesta include date cantitative din analizele site-ului, instrumente de comportament al utilizatorilor, instrumente de testare a utilizatorilor etc., care dezv\u0103luie cum interac\u021bioneaz\u0103 clien\u021bii dumneavoastr\u0103 cu site-ul \u0219i ce le influen\u021beaz\u0103 deciziile.<\/li>\n<li><strong>Personas pentru clien\u021bi:<\/strong> Acestea includ profile fictive ale clien\u021bilor ideali, bazate pe datele pe care le-a\u021bi colectat. Personas pentru clien\u021bi v\u0103 ajut\u0103 s\u0103 segmenta\u021bi publicul \u021bint\u0103 \u0219i s\u0103 crea\u021bi con\u021binut \u0219i experien\u021be personalizate pentru ace\u0219tia.<\/li>\n<\/ul>\n<p>Prin cercetarea publicului dumneavoastr\u0103 \u021bint\u0103, pute\u021bi ob\u021bine o \u00een\u021belegere mai profund\u0103 despre cine sunt, ce doresc \u0219i cum se comport\u0103. Apoi, pute\u021bi folosi aceste informa\u021bii pentru a crea un site care s\u0103 le plac\u0103, s\u0103 le rezolve problemele \u0219i s\u0103 le satisfac\u0103 a\u0219tept\u0103rile.<\/p>\n<h3>6. Structura\u021bi site-ului dumneavoastr\u0103<\/h3>\n<p>Al \u0219aselea pas \u00een construirea unei strategii de redesign al site-ului este structurarea site-ului dumneavoastr\u0103 \u0219i crearea unui sitemap care s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba utilizatorului \u0219i navigarea. Un sitemap este o reprezentare vizual\u0103 a ierarhiei \u0219i organiz\u0103rii paginilor site-ului dumneavoastr\u0103. Acesta arat\u0103 cum sunt legate \u0219i grupate paginile \u0219i cum pot fi accesate de utilizatori.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10188 size-full\" title=\"6. Structurarea site-ului dumneavoastr\u0103 - Ady Media Design\" src=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Structure-your-website-Ady-Media-Design.webp\" alt=\"Structure your website - Ady Media Design\" width=\"2500\" height=\"776\" srcset=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Structure-your-website-Ady-Media-Design.webp 2500w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Structure-your-website-Ady-Media-Design-640x199.webp 640w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Structure-your-website-Ady-Media-Design-1280x397.webp 1280w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Structure-your-website-Ady-Media-Design-768x238.webp 768w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Structure-your-website-Ady-Media-Design-1536x477.webp 1536w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Structure-your-website-Ady-Media-Design-2048x636.webp 2048w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Structure-your-website-Ady-Media-Design-320x99.webp 320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>Pentru a structura site-ul dumneavoastr\u0103 \u0219i a crea un sitemap, trebuie s\u0103 urma\u021bi ace\u0219ti pa\u0219i:<\/p>\n<ol>\n<li><strong>Audita\u021bi paginile \u0219i con\u021binutul site-ului dumneavoastr\u0103 existent.<\/strong> Revizui\u021bi paginile \u0219i con\u021binutul actual al site-ului \u0219i decide\u021bi care s\u0103 fie p\u0103strate, actualizate, eliminate sau ad\u0103ugate. Pute\u021bi folosi instrumente precum Screaming Frog sau Sitebulb pentru a explora site-ul dumneavoastr\u0103 \u0219i a genera o list\u0103 de pagini \u0219i atributele acestora.<\/li>\n<li><strong>Defini\u021bi obiectivele site-ului dumneavoastr\u0103 \u0219i experien\u021ba utilizatorilor.<\/strong> Pe baza obiectivelor dumneavoastr\u0103 SMART \u0219i a personas pentru clien\u021bi, defini\u021bi ce ac\u021biuni dori\u021bi s\u0103 efectueze utilizatorii pe site-ul dumneavoastr\u0103 \u0219i ce pa\u0219i trebuie s\u0103 urmeze pentru a le finaliza. De exemplu, dac\u0103 dori\u021bi ca utilizatorii s\u0103 se \u00eenscrie pentru un trial gratuit al produsului dumneavoastr\u0103, trebuie s\u0103 schi\u021ba\u021bi paginile pe care le vor vizita, de la landing pe pagina principal\u0103 la completarea formularului de \u00eenscriere.<\/li>\n<li><strong>Crea\u021bi o ierarhie a paginilor logic\u0103 \u0219i intuitiv\u0103.<\/strong> Pe baza obiectivelor site-ului dumneavoastr\u0103 \u0219i a c\u0103l\u0103toriilor utilizatorilor, organiza\u021bi paginile \u00een categorii \u0219i subcategorii care au sens pentru utilizatorii \u0219i afacerea dumneavoastr\u0103. De exemplu, a\u021bi putea avea categorii principale precum Acas\u0103, Despre noi, Servicii, Blog \u0219i Contact, \u0219i subcategorii precum Serviciul 1, Serviciul 2, Serviciul 3 etc.<\/li>\n<li><strong>Proiecta\u021bi o navigare clar\u0103 \u0219i consistent\u0103.<\/strong> Pe baza ierarhiei paginilor, proiecta\u021bi un sistem de navigare care s\u0103 permit\u0103 utilizatorilor s\u0103 g\u0103seasc\u0103 \u0219i s\u0103 acceseze cu u\u0219urin\u021b\u0103 paginile de care au nevoie. Pute\u021bi folosi instrumente precum Balsamiq sau Mockplus pentru a crea wireframe-uri \u0219i prototipuri ale navig\u0103rii. Navigarea dumneavoastr\u0103 ar trebui s\u0103 includ\u0103 elemente precum:\n<ul>\n<li>Un meniu principal care s\u0103 afi\u0219eze categoriile principale ale site-ului dumneavoastr\u0103<\/li>\n<li>Un meniu de subsol care s\u0103 afi\u0219eze linkuri suplimentare c\u0103tre pagini sau resurse importante<\/li>\n<li>O bar\u0103 de c\u0103utare care s\u0103 permit\u0103 utilizatorilor s\u0103 caute con\u021binut sau cuvinte cheie specifice<\/li>\n<li>Un breadcrumb trail care s\u0103 arate utilizatorilor loca\u021bia \u0219i traseul lor actual pe site-ul dumneavoastr\u0103<\/li>\n<li>Linkuri interne care s\u0103 conecteze paginile \u0219i con\u021binutul legate pe site-ul dumneavoastr\u0103<\/li>\n<\/ul>\n<\/li>\n<li><strong>Testa\u021bi \u0219i optimiza\u021bi structura \u0219i navigarea site-ului dumneavoastr\u0103.<\/strong> \u00cenainte de a lansa redesignul site-ului, trebuie s\u0103 testa\u021bi \u0219i s\u0103 optimiza\u021bi structura \u0219i navigarea site-ului pentru a asigura o experien\u021b\u0103 pozitiv\u0103 a utilizatorului. Pute\u021bi folosi instrumente precum Treejack sau Optimal Workshop pentru a desf\u0103\u0219ura exerci\u021bii de card sorting \u0219i tree testing cu utilizatori reali \u0219i a ob\u021bine feedback asupra sitemap-ului \u0219i navig\u0103rii dumneavoastr\u0103.<\/li>\n<\/ol>\n<p>Prin structurarea site-ului dumneavoastr\u0103 \u0219i crearea unui sitemap, pute\u021bi \u00eembun\u0103t\u0103\u021bi utilizabilitatea \u0219i func\u021bionalitatea acestuia \u0219i s\u0103 face\u021bi mai u\u0219or pentru utilizatori s\u0103 g\u0103seasc\u0103 ceea ce caut\u0103.<\/p>\n<h3>7. Efectua\u021bi audituri \u0219i teste regulate<\/h3>\n<p>Al \u0219aptelea \u0219i ultimul pas \u00een construirea unei strategii de redesign a site-ului web este s\u0103 efectua\u021bi audituri \u0219i teste regulate pentru a m\u0103sura rezultatele redesignului site-ului dvs. \u0219i pentru a-l optimiza \u00een continuare.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10189 size-full\" title=\"Efectua\u021bi audituri \u0219i teste regulate - Ady Media Design\" src=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Perform-regular-audits-and-tests-Ady-Media-Design.webp\" alt=\"Perform regular audits and tests - Ady Media Design\" width=\"2500\" height=\"776\" srcset=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Perform-regular-audits-and-tests-Ady-Media-Design.webp 2500w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Perform-regular-audits-and-tests-Ady-Media-Design-640x199.webp 640w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Perform-regular-audits-and-tests-Ady-Media-Design-1280x397.webp 1280w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Perform-regular-audits-and-tests-Ady-Media-Design-768x238.webp 768w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Perform-regular-audits-and-tests-Ady-Media-Design-1536x477.webp 1536w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Perform-regular-audits-and-tests-Ady-Media-Design-2048x636.webp 2048w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Perform-regular-audits-and-tests-Ady-Media-Design-320x99.webp 320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>Auditurile \u0219i testele v\u0103 ajut\u0103 s\u0103 evalua\u021bi performan\u021ba \u0219i eficien\u021ba site-ului dvs. pe baza diferitelor criterii, cum ar fi:<\/p>\n<ul>\n<li><strong>Design:<\/strong> Cum arat\u0103 site-ul dvs.? Este atractiv, coerent \u0219i profesional? Se potrive\u0219te cu identitatea brandului dvs.?<\/li>\n<li><strong>Con\u021binut:<\/strong> Ce fel de con\u021binut ave\u021bi pe site? Este relevant, valoros \u0219i captivant? Abordeaz\u0103 punctele critice \u0219i dorin\u021bele clien\u021bilor dvs.?<\/li>\n<li><strong>Experien\u021ba utilizatorului:<\/strong> C\u00e2t de u\u0219or este s\u0103 naviga\u021bi pe site-ul dvs.? Este responsive, rapid \u0219i securizat? Are apeluri la ac\u021biune clare \u0219i trasee de conversie bine definite?<\/li>\n<li><strong>SEO:<\/strong> C\u00e2t de bine este optimizat site-ul dvs. pentru motoarele de c\u0103utare? Pentru ce cuvinte cheie v\u0103 pozi\u021biona\u021bi? Cum utiliza\u021bi meta tagurile, titlurile, imaginile, etc.?<\/li>\n<li><strong>Dovada social\u0103:<\/strong> Cum v\u0103 prezenta\u021bi credibilitatea \u0219i \u00eencrederea? Ave\u021bi testimoniale, recenzii, evalu\u0103ri, premii, etc.?<\/li>\n<\/ul>\n<p>Pentru a efectua audituri \u0219i teste pe site-ul dvs., trebuie s\u0103 folosi\u021bi diverse instrumente \u0219i metode, cum ar fi:<\/p>\n<ul>\n<li><strong>Instrumente de analiz\u0103 a site-ului<\/strong>, cum ar fi <a href=\"https:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, care ofer\u0103 informa\u021bii despre traficul site-ului, rata de respingere, rata de conversie, vizualiz\u0103rile paginilor, timpul petrecut pe site, etc.<\/li>\n<li><strong>Instrumente de feedback de la utilizatori,<\/strong> cum ar fi sondaje, chestionare, recenzii, testimoniale, etc., care capteaz\u0103 opiniile \u0219i satisfac\u021bia vizitatorilor site-ului dvs.<\/li>\n<li><strong>Instrumente de comportament al utilizatorilor<\/strong>, cum ar fi heatmaps, \u00eenregistr\u0103ri ale sesiunilor, scroll maps, etc., care dezv\u0103luie modul \u00een care utilizatorii interac\u021bioneaz\u0103 cu elementele \u0219i con\u021binutul site-ului dvs.<\/li>\n<li><strong>Instrumente de testare a utilizatorilor,<\/strong> cum ar fi teste de uzabilitate, teste A\/B, etc., care m\u0103soar\u0103 eficien\u021ba \u0219i uzabilitatea designului \u0219i func\u021bionalit\u0103\u021bii site-ului dvs.<\/li>\n<li><strong>Instrumente de audit al site-ului,<\/strong> cum ar fi <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog<\/a> sau <a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noopener\">Sitebulb<\/a>, care scaneaz\u0103 site-ul \u0219i identific\u0103 probleme tehnice, linkuri defecte, con\u021binut duplicat, etc.<\/li>\n<li><strong>Instrumente de audit SEO,<\/strong> cum ar fi <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a> sau <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a>, care analizeaz\u0103 performan\u021ba SEO a site-ului dvs. \u0219i ofer\u0103 recomand\u0103ri pentru \u00eembun\u0103t\u0103\u021bire.<\/li>\n<\/ul>\n<p>Prin efectuarea regulat\u0103 a auditurilor \u0219i testelor pe site-ul dvs., pute\u021bi monitoriza rezultatele redesignului site-ului \u0219i lua decizii bazate pe date pentru a-l optimiza \u00een continuare.<\/p>\n<h2>Concluzie<\/h2>\n<p>Construirea unei strategii de redesign a site-ului web este un pas esen\u021bial pentru a v\u0103 asigura c\u0103 noul dvs. site \u00eendepline\u0219te obiectivele, reflect\u0103 brandul \u0219i satisface nevoile clien\u021bilor. Un redesign de site web poate fi un proiect mare \u0219i complex, dar cu un plan clar \u0219i o abordare centrat\u0103 pe utilizator, pute\u021bi ob\u021bine un rezultat de succes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10183 size-full\" title=\"Construirea unei Strategii de Redesign a Site-ului Web - Ady Media Design\" src=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-website-redesign-strategy-conclusion-Ady-Media-Design.webp\" alt=\"Building a website redesign strategy - Conclusion - Ady Media Design\" width=\"2500\" height=\"776\" srcset=\"https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-website-redesign-strategy-conclusion-Ady-Media-Design.webp 2500w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-website-redesign-strategy-conclusion-Ady-Media-Design-640x199.webp 640w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-website-redesign-strategy-conclusion-Ady-Media-Design-1280x397.webp 1280w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-website-redesign-strategy-conclusion-Ady-Media-Design-768x238.webp 768w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-website-redesign-strategy-conclusion-Ady-Media-Design-1536x477.webp 1536w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-website-redesign-strategy-conclusion-Ady-Media-Design-2048x636.webp 2048w, https:\/\/adydesign.ro\/wp-content\/uploads\/2023\/06\/Building-a-website-redesign-strategy-conclusion-Ady-Media-Design-320x99.webp 320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>\u00cen acest articol, v-am ar\u0103tat cum s\u0103 construi\u021bi o strategie de redesign a site-ului web \u00een \u0219apte pa\u0219i. Am acoperit cum s\u0103:<\/p>\n<ul>\n<li>Analiza\u021bi performan\u021ba actual\u0103 a site-ului dvs. \u0219i identifica\u021bi domeniile care necesit\u0103 \u00eembun\u0103t\u0103\u021biri<\/li>\n<li>Seta\u021bi obiective SMART pentru redesign-ul site-ului \u0219i alinia\u021bi-le cu obiectivele de afaceri<\/li>\n<li>Defini\u021bi identitatea \u0219i mesajul brandului dvs. \u0219i comunica\u021bi-le eficient pe site<\/li>\n<li>Efectua\u021bi o analiz\u0103 competitiv\u0103 \u0219i \u00eenv\u0103\u021ba\u021bi din cele mai bune practici din industrie<\/li>\n<li>Cerceta\u021bi publicul \u021bint\u0103 \u0219i \u00een\u021belege\u021bi nevoile, preferin\u021bele \u0219i comportamentele lor<\/li>\n<li>Structura\u021bi site-ul \u0219i crea\u021bi o hart\u0103 a site-ului care s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba utilizatorului \u0219i navigarea<\/li>\n<li>Efectua\u021bi audituri \u0219i teste regulate pentru a m\u0103sura rezultatele redesignului site-ului \u0219i pentru a-l optimiza \u00een continuare<\/li>\n<\/ul>\n<p>Sper\u0103m c\u0103 acest articol v-a ajutat s\u0103 \u00eenv\u0103\u021ba\u021bi cum s\u0103 construi\u021bi o strategie de redesign a site-ului care s\u0103 aduc\u0103 valoare afacerii \u0219i clien\u021bilor dvs. Dac\u0103 ave\u021bi nevoie de ajutor profesional pentru proiectul dvs. de redesign al site-ului, <a href=\"\/ro\/contact\/\">nu ezita\u021bi s\u0103 ne contacta\u021bi<\/a>. Suntem o echip\u0103 de exper\u021bi care v\u0103 poate ajuta s\u0103 crea\u021bi un site web impresionant \u0219i eficient, care s\u0103 \u00eendeplineasc\u0103 obiectivele dvs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Crearea unei strategii de reproiectare a site-ului web (redesign) este un pas crucial pentru a v\u0103 asigura c\u0103 noul dvs. site web v\u0103 \u00eendepline\u0219te obiectivele, reflect\u0103 brand-ul dvs. \u0219i v\u0103 satisface clien\u021bii. O reproiectare a site-ului web poate fi un proiect mare \u0219i complex, dar cu un plan clar \u0219i o abordare centrat\u0103 pe utilizator, pute\u021bi ob\u021bine rezultatul scontat.<\/p>","protected":false},"author":1,"featured_media":2907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,189],"tags":[104,113,163,162,495,73,145,494,107,110],"class_list":["post-384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","category-redesign","tag-advice","tag-design","tag-process","tag-redesign","tag-search-engine-optimization","tag-seo","tag-strategy","tag-structure","tag-web-design","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building a Website Redesign Strategy - Ady Media Design<\/title>\n<meta name=\"description\" content=\"Building a Website Redesign Strategy - 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